BOHICA Brand -The standard tee

It's simple, BOHICA. If you know, you know. Life isn't easy, it is a proving ground. When life brings you down, it piles on. Embrace it.

This crew-neck tee brings message and the attitude to everyday wear.

The midweight cotton fabric drapes cleanly, with side seams and ribbed collar that keep the silhouette sharp after many washes. The front features a distressed, gothic-inspired wordmark in dark tones that reads like a vintage band tee — gritty, rebellious, and made to stand out against the vivid red ground. Wear it layered under a leather jacket for late-night shows or alone with worn denim to lean into a raw, lived-in look.

Product features

- 100% combed, ring-spun cotton for solid colors; heather blends include viscose

- Medium-weight fabric (5.3 oz/yd²) — structured but comfortable

- Side seams and ribbed knit collar to preserve shape

- DTF inner neck labels and tear-away label for comfort

- Regular fit that runs true to size

Care instructions

- Do not iron

- Do not dryclean

- Machine wash: cold (max 30C or 90F)

- Do not bleach

- Do not tumble dry